Research is the Key to Success at the Industry/Career Expo

by Alicia Smyth

In just five days, the Daytona Beach Industry/Career Expo will be here. With 95 employers registered and several thousand job seekers expected to attend, how do you stand out? The answer: prepare in advance.

Consider this: when you approach an employer’s booth, if there are other candidates waiting to speak with a recruiter, you will only have a couple of minutes (or less) to sell yourself. If you don’t prepare in advance, you will waste precious time asking questions such as “What does your company do?” (a question that can be an insult, especially to widely-known companies like The Boeing Company or JetBlue Airways), “What opportunities does your company have available?” or “Where would someone with my background fit within to your organization?”

So, what can you do to learn this information in advance?

  • Log into your EagleHire Network account:
  • Mouse over the “Employers” link on the top navigation bar – select “Employers Search”
  • Under “Daytona Beach Industry/Career Expo Attendee” select “2012”and hit “Search.” Note that you can also narrow down your search by your “Career Focus” if you choose

From here, you can find out what companies are registered to attend the Industry/Career Expo. If you click on a company name, you will have access to view a company description, a link to the company’s website (which you can click to further research the company), a list of the degree areas that employers are seeking at the Expo, any jobs that the employer is currently posting in the system, upcoming on-campus events, and company contacts (when available). You can also review the list in its entirety at

It is strongly recommended that you conduct research online to gain an understanding of what the company does, where you might fit into the organization, and what opportunities are currently available. You should go to the company’s website, find job opportunities and apply for any that you are both interested in and qualified to do. That way, when you go to the Expo, instead of hearing an employer say, “Go apply online,” you will be able to discuss the opportunities that you applied to and for which you would like to be considered.

Keep in mind that not all opportunities are advertised on a company’s website; however, knowing something about what the company does in advance will always be to your benefit. This also allows you to learn which companies to target so that you can maximize the time you have at the event.

It is also extremely important that you get your resume ready well in advance, ensure that you have professional attire to wear to the event, and have an understanding of business etiquette. Review our presentation archives for information and tips on everything from dressing for success to expo preparation to acing the interview. Career Services will also be on the Flight Deck tomorrow to offer walk-up resume critiques.

If you cannot attend the Industry/Career Expo but want to get your resume to employers, please be sure to publish it to one or more of the resume books in the EagleHire Network.

If you have questions about the event, please be sure to visit our website for more information.

Alicia Smyth has been with the Career Services Office at Embry-Riddle Aeronautical University since 2000. In her time at Embry-Riddle, Alicia has worked primarily at the Daytona Beach campus but has also served in roles with Prescott and Worldwide. She has a bachelor’s degree in psychology from the University of Florida and a master’s degree in educational leadership from the University of Central Florida. Alicia currently serves as the director and information systems manager for Career Services and loves all things social media and technology.

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