By Amy Treutel
Pinning. It’s a common word that has spread like wildfire thanks to the up and coming social media sensation, Pinterest. Pinterest is an image-based social media that centers around virtual pinboards. Users create accounts to follow these online boards, “pin” graphics to their own boards and like and comment on others’ pins. Pinterest is a great platform to begin visually building your personal brand.
Most people who are familiar with Pinterest know it as a way to pin their favorite quotes, dream homes, cute animals, party ideas and cleaning tips. While Pinterest is, in fact, great for pinning all of the above items, let’s consider some options on how to use Pinterest professionally to attract employers and help build your brand.
- Start by following Career Services on Pinterest! There are a multitude of resources on the various boards we have pinned. Go ahead and use some of these for inspiration to get yourself started.
- Follow different companies in which you are interested. See what they’ve pinned on their boards and comment on some of their individual pins that resonate with you. Please keep in mind, however, that if you aspire to work at a company, keep your comments extremely professional in nature.
- Pin your interests. Pinterest gives potential employers more of a personal insight into your life, and while, yes, you do want to show them you are a capable professional, different hobbies and interests you have can show them you live a well-balanced life. They might even find something they have in common with you.
- Use the text boxes associated with each pin effectively. If you’re going to pin a mirage of images, give an explanation as to why you found that image useful or how it inspired you. Remember, people (and employers) looking at your boards cannot read your mind, so tell them why it is important you pinned what you did.
- Follow career experts on Pinterest. That is one of the easiest ways for you to keep up with hiring trends and learn useful information regarding the job search and interview process. And as an added bonus, infographics are a great visual learning tool that many of these career experts use, so getting the information is quick and efficient.
One important thing to note about Pinterest, however, is it is vital to continuously update your boards to keep your brand fresh. Repin others’ pins and like their boards to help keep yourself relevant. When you find an interesting article while browsing the internet, take a couple of extra seconds and immediately pin it to your corresponding board. That way if an employer is searching for you on social media, they will see you are up-to-date on current events and take an active role in keeping your brand fresh.
As with all social media, it is very important to protect your privacy. Please view the Career Services Social Media Privacy Guide for some tips.
Amy Treutel has a Bachelor of Science in Air Traffic Management and a Master of Science degree in Aeronautics with a specialization in Management from Embry-Riddle Aeronautical University. She currently works as the Office Associate and has been part of the Embry-Riddle Aeronautical University Career Services team for over five years.