Researching Companies in Preparation for the Industry/Career Expo

By Lauren BurmesterResearching Companies

The Industry/Career Expo is approaching quickly.  Prescott’s Expo will be held on Thursday, October 2 and the Daytona Beach Expo will be held Wednesday, October 8th, giving you less than a month to prepare. Now is the time to start thinking about what to and how you will prepare for the expo. Below is a list of items you should be doing to prepare:

  • Prepare a resume
  • Review registered employers
  • Research companies
  • Prioritize who you want to see
  • Review your Skills and Strengths
  • Develop and rehearse an Elevator Pitch
  • Plan ahead what you will wear

One of the biggest complaints we receive from employers at expo is that students do not know anything about their company. If you anticipate speaking with employers at expo it is essential that you do research on the company ahead of time. A list of employers is available on EagleHire as well as in our new Embry-Riddle Career Fair Plus app available for free download on IPhone and Android phones. Each employer registered for the expo has a profile which will give a brief explanation of their company and what areas they are looking to recruit. This information will only give you a basic understanding of the company; however, it will assist with creating a target list of employers to speak with.

Once you have created your targeted list begin researching the companies to find out as much as possible about them. You can often learn about a company’s history, read annual reports/reviews, read about their culture, and their strategic plan through the internet. As you learn about the companies evaluate whether you feel you would be a “good fit” for their organization. You will learn a lot about yourself, your values, and your professional desires as you do this. Remember, not only are the employers there to see if you are a good fit, but you are there to see if they are a good fit for you as well.

There are multiple avenues to research a company, not just through the company’s website. Google a company or visit Glassdoor.com. You’ll find company reviews, ratings, salaries, CEO approval rating, competitors, content providers, and more company information. Use LinkedIn‘s companies section as a tool to find company information. Search by keyword or browse industry information. You’ll be able see your connections at the company, new hires, promotions, jobs posted, related companies, and company statistics.

Now that you have made your targeted list of companies and done research on them you will be comfortable and have the confidence to approach the recruiters. There will be a variety of HR Professionals, hiring managers, and recruiters at the expo. They are all there to promote their organization and find potential candidates for future jobs or internships. Like anywhere, you will notice many different personality styles as you approach different employer booths. Do not be intimidated and make assumptions about who you are approaching. Approach everyone with confidence, a smile, strong handshake and your Elevator Pitch so you can show them you are the right fit for their company.

Lauren Burmester is the Aviation Program Manager in Career Services.  She has been an employee with Embry-Riddle Aeronautical University since 2006 working in Advising and Admissions.  She completed both her Bachelor of Science degree in Aerospace Studies with concentrations in Aviation Safety, Space Studies, and Business Administration, as well as a Master of Science degree in Aeronautics with a specialization in Safety Systems at Embry-Riddle Aeronautical University, graduating with distinction.  Lauren’s passion for the Aviation and Aerospace industry is instrumental in assisting students achieve their personal and professional goals.

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