Your Twitter Brand: How to be “Job Search Ready”

Twitter1Still not sure about using Twitter as a job search platform? Or maybe you have yet to jump on the Twitter train. While Twitter has quickly become one of the best ways to stay up-to-date with what your favorite celebrities and public figures are doing in between photo shoots and vacations, Twitter can serve the same purpose when it comes to following your favorite companies. {Insert at-your-fingertips networking and career preparation here} By centering your twitter on companies and industries you can have an endless feed of news, positions, updates, and insight to help you get ahead. To get you started, a career focused bio can identify what makes you, YOU. This can be your brand, mission, interests and voice in 140 characters or less.

Here are some tips for making your profile job search friendly:

-List ERAU in your bio. This is a 160-character elevator pitch. Since Twitter is all about statements that are short and sweet, make use of this precious space to ensure that you are easily identifiable and current.

-Use twitter handles and hashtags that highlight your student involvement/organizations. Showcase not only who you are and what you are interested in, but show some love for your social channels.

“ERAU c/o 2015: Major, Aerospace Engineering-Propulsion. Minor, Mechanical Engineering. Team Lead, @EcoEagles. Aviation Enthusiast. #roboticsnerd #pilot”

-List current employers and their social profiles. This can get you larger exposure and again, give the viewer of your profile a quick view of your current employment status.

-Make your personal brand your own. Use leftover space to generate your voice/passions/interests/abilities etc. by listing awards or accomplishments. Take advantage of being able to stand out with your distinct uniqueness.

-Help the reader understand what your interests are on Social Media platforms– what do you find yourself talking about on Twitter? Sharing this will help people know what you are going to talk about and subsequently make them want to follow you.

“@EmbryRiddle 2014: MBA Student. @SouthwestAir analyst intern. @NBAA treasurer. All things aviation, avid traveler, on-the-side photog, entrepreneur, future CEO.”

– Twitter can be used as a professional or personal brand. But remember that anyone can search for you and find the images you use to identify yourself. Make sure that even if this is more of a personal channel for you, that your image conveys your overall brand.

-Lastly, remember that Twitter isn’t just about what you have to say, it’s about starting conversations. Engaging in what people are saying within your topics of interest can lead to following more companies, learning about their hiring trends, finding the open positions, and ultimately helping you land a job!

Twitter2Looking for recommendations on who to start following? Check out these tweeters:

This article adapted from (

Emily Ferraro is new to the Career Services Office at Embry-Riddle Aeronautical University and serves as the Program Manager for undergraduate Aerospace Engineering students. She completed her Bachelor of Arts degree in International Studies as well as her Master of Education in Curriculum & Instruction specializing in College Student Affairs at the University of South Florida in Tampa, FL. Emily enjoys working with students to help them achieve their personal and professional career goals and specializes in topics such as personal branding and resume writing.


The “Social” Job Search: Using Social Media to Get Ahead

By Emily Ferraro

socialIt’s no secret that maintaining a professional online presence can be one of the first steps to landing a job or internship. With another semester coming to an end, it’s time to take a look at how you use your everyday social media platforms to search for opportunities. Here are five ways you can jumpstart your search:

1.) Assess your current social media accounts. What do your Facebook, Twitter, Instagram, Vine, Pinterest and LinkedIn profiles look like? Are you keeping a consistent personal brand that you are proud of? Remember that your privacy settings can help and hurt you in the world of social media recruitment. Do not make your profiles so private that it looks like you are trying to hide, and don’t assume that all privacy settings hide your embarrassing photos and posts. To make sure you’re aware of what others can see, use Google Alerts to track your activity online.

2.) Tailor your tactics: engage on each platform differently. For example, on Twitter you only have 140 characters per tweet, so your ability to engage with others in your network must be brief and creative. Take these tips into consideration:

  • Facebook– Consider your personal brand when posting profile pictures and cover photos. Manage your privacy settings as they are always changing. Use Facebook’s profile options at your discretion, but if you want to connect with others using Facebook’s new Graph Search, you will want to add work places and education sections. Not many people use Facebook for professional purposes; this will help you stand out when you want to make new connections. Remember to “like” and follow industries and groups that are relevant to your career interests. Use Facebook pages and apps for job searches.
  • Twitter– Being professional while perfecting the use of hash tags geared towards your career goals is going to help you to be found in the job search. Start by following ERAU Career Services and use it as a guide for what to post and who to follow. Also follow important leaders in your desired industry. Look for employers/companies tweeting open job posts through sites such as “Tweetmyjobs” and “TwitJobSearch.”
  • LinkedIn– The go-to professional social media platform is the most helpful when it comes to connecting with your professional contacts and keeping in touch. Unlike the other platforms, LinkedIn is used primarily for job searching and professional activity. Your profile has the ability to be an extensive and detailed version of your resume paired with your personal voice and passions through statuses and projects. Follow influencers, groups, and companies to learn more about your industry. Share, comment, and engage with others through their posts and discussions. Use the tools through LinkedIn Higher Education listed below for more help building your profile.
  • Pinterest– When it comes to building professional pins on your Pinterest board, start with Embry-Riddle Aeronautical University Career Services. Pinterest’s potential for helping you secure a job isn’t as well-known as LinkedIn, but by following career experts on Pinterest you can keep up with the latest hiring trends in addition to seeing the culture of a company through their pins. Follow the companies that you are interested in working for and comment, like, or re-pin their pins; just remember to be professional! This is a site used for sharing ideas and finding commonalities which can be a great way for recruiters to find out more about your interests.
  • For more insight on each individual social media platform, visit The National Association of Colleges and Employers (NACE) for Social Media Guides:

3.) Post content that is relevant to your field/area of study. It is amazing how quickly one post can be liked, seen, shared, retweeted, etc. by people within and outside of your network. Recruiters are following trends and articles within your area of interest. By being a part of the discussion, you can be open to more opportunities and connections. Use Google Alerts to help you track new and developing stories.

4.) The most well-known application for professional online networking is LinkedIn. A newer development from LinkedIn now reaches out to university students through LinkedIn Higher Education. Using this tool can help you from beginning to end when it comes to your job search. Included are guides and tip sheets on topics such as building your profile, creating your brand, and communicating with connections, all of which are geared towards collegiate students.

5.) Consider blogging as an option to build your online professional presence. Start by seeing what fellow bloggers are doing within your area of interest and adopt a style of your own. Although this may not seem like a conventional idea for job searching, it is another opportunity to have your voice and brand be heard. It could also be another way to connect by following leaders from different industries and contributing to the conversation when you have something to add.

Social Media is ever-changing, and there are always new resources and tactics. Try your best to follow the trends while staying true to your brand and professional goals. Use the resources below for more insight and remember to connect with ERAU Career Services on all of our social media platforms!




Social Media Tools:

Emily Ferraro is new to the Career Services Office at Embry-Riddle Aeronautical University and serves as the Program Manager for undergraduate Aerospace Engineering students. She completed her Bachelor of Arts degree in International Studies as well as her Master of Education in Curriculum & Instruction specializing in College Student Affairs at the University of South Florida in Tampa, FL. Emily enjoys working with students to help them achieve their personal and professional career goals and specializes in topics such as personal branding and resume writing.

6 Ways To Use Your School’s Alumni Network To Land A Job

This week, we have a guest post from Val Matta.  Val is the vice president of business development at CareerShift, a comprehensive job hunting and career management solution for university career centers that gives students and alumni complete control over their job search. Connect with CareerShift on LinkedIn. 

by Val MattaCareerShift

image002As graduation draws near, college students become stressed about employment. After spending the majority of their lives studying, they suddenly have a new, often unfamiliar task: the post college job search.

But many college students don’t realize the bounty of resources available to them for the job search. Beyond employment agencies and company websites, college alumni networks are a great resource for potential job opportunities and employment ideas.

But just how can college students tap into the power of alumni networks? What are the proper routes to take, and what’s the right etiquette for approaching a potential networking contact? Here are six ways college students can use their college alumni network to land a job:

1. Start early. Don’t wait until the minute you need a job to start tapping into your school’s alumni network. While it’s never too late to get started, you should try to make networking connections throughout your entire college career so you have a good database of personal networking contacts to tap into after graduation.

2. Find contacts. Talk to your career services center to see if they keep a database of alumni willing to talk to students about their professional careers. Many colleges and universities do this. Most schools also have alumni relations offices that can put you in contact with professional alumni in your industry or field, or those that have relationships with employment agencies.

3. Get involved. Joining campus organizations–or even off-campus organizations–can help you to connect with current students and gain access to alumni who have participated in the same groups. Consider student clubs, volunteer groups, community centers, political organizations, student newspapers or blogs, theatre groups, or other organizations that pique your interest. Not only will you gain a great addition to your skill set and resume, but you’ll glean direct access to a large pool of alumni with similar career goals.

4. Tap into social media. In today’s technological landscape, the power of social media — sites like Facebook, Twitter, and LinkedIn — is unmatched when it comes to connecting professionals across time and place. Brand yourself on your personal social media accounts by ensuring your image remains professional and focused on your industry, but don’t forget to showcase your interests, unique traits, and personality as well. Once you’ve established a professional personal brand on social media, you’ll feel more comfortable reaching out to alumni contacts. Alumni and employment agencies often reach out to students with completed LinkedIn profiles.

5. Start a conversation first. Approaching someone by saying “I need a job” isn’t going to get you anywhere. You’ll just look desperate and, even worse, inconsiderate. Whether you’re talking to alumni contacts via email, phone, or social media, always start a conversation first, and talk job opportunities later. Find a common point of interest with your new networking contact–it’s easy with social media–and go from there. Reply to their tweets, comment on a blog post, or send an email with a news article or online video you think they may like.

6. Set up an informational interview. Informational interviews are a great way to pick the brains of professionals you admire. Informational interviews can often lead to advice, job openings, or introductions to more networking connections. To set up an informational interview, simply ask your networking contact to meet you for lunch or coffee. Bring a copy of your resume and a few questions you want to ask. Keep the conversation short–less than 30 minutes–and follow up afterward via email or phone to thank them for their time.

Tapping into the power of an alumni network doesn’t have to be difficult. If college students are proactive about the networking process, they’ll have no problems establishing themselves in entry-level positions after college.

Embry-Riddle Aeronautical University‘s alumni system is called eaglesNEST and is a great resource.

The New Social Media on the Block: Pinterest

By Amy Treutel

Pinning.  It’s a common word that has spread like wildfire thanks to the up andPinterest-Logo-Tag-Cloud1 coming social media sensation, Pinterest.  Pinterest is an image-based social media that centers around virtual pinboards.  Users create accounts to follow these online boards, “pin” graphics to their own boards and like and comment on others’ pins.  Pinterest is a great platform to begin visually building your personal brand.

Most people who are familiar with Pinterest know it as a way to pin their favorite quotes, dream homes, cute animals, party ideas and cleaning tips.  While Pinterest is, in fact, great for pinning all of the above items, let’s consider some options on how to use Pinterest professionally to attract employers and help build your brand.

  • Start by following Career Services on Pinterest!  There are a multitude of resources on the various boards we have pinned.  Go ahead and use some of these for inspiration to get yourself started.
  • Follow different companies in which you are interested.  See what they’ve pinned on their boards and comment on some of their individual pins that resonate with you.  Please keep in mind, however, that if you aspire to work at a company, keep your comments extremely professional in nature.
  • Pin your interests.  Pinterest gives potential employers more of a personal insight into your life, and while, yes, you do want to show them you are a capable professional, different hobbies and interests you have can show them you live a well-balanced life.  They might even find something they have in common with you.
  • Use the text boxes associated with each pin effectively.  If you’re going to pin a mirage of images, give an explanation as to why you found that image useful or how it inspired you.  Remember, people (and employers) looking at your boards cannot read your mind, so tell them why it is important you pinned what you did.
  • Follow career experts on Pinterest.  That is one of the easiest ways for you to keep up with hiring trends and learn useful information regarding the job search and interview process.  And as an added bonus, infographics are a great visual learning tool that many of these career experts use, so getting the information is quick and efficient.

One important thing to note about Pinterest, however, is it is vital to continuously update your boards to keep your brand fresh.  Repin others’ pins and like their boards to help keep yourself relevant.  When you find an interesting article while browsing the internet, take a couple of extra seconds and immediately pin it to your corresponding board.  That way if an employer is searching for you on social media, they will see you are up-to-date on current events and take an active role in keeping your brand fresh.

As with all social media, it is very important to protect your privacy.  Please view the Career Services Social Media Privacy Guide for some tips.

Amy Treutel has a Bachelor of Science in Air Traffic Management and a Master of Science degree in Aeronautics with a specialization in Management from Embry-Riddle Aeronautical University.  She currently works as the Office Associate and has been part of the Embry-Riddle Aeronautical University Career Services team for over five years.

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