Companies Attending ERAU Daytona Beach’s Industry/Career Expo

The Daytona Beach Industry/Career Expo is Wednesday, October 8!LinkedHeroImage (1) (2)

Industry/Career Expo: Wednesday, October 8 in the ICI Center from 9:00 am to 4:00 pm.

See below for a list of the employers who will be in attendance, collecting resumes and/or speaking with candidates regarding full-time and co-op/internship positions. Click on the company’s link to visit the website to learn more about the employer and specific career opportunities that are available.

We look forward to seeing you at the Industry/Career Expo in Daytona Beach!

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Cover Letter Tip: How to find a name to address letter

By: Lauren Burmester & Stephanie Rozboril

Cover Letter2If you have found a position you are ready to apply for and are working on your cover letter you may have hit that all important line which requires you have someone to address this to. If your sudden scramble stems from the fact that you have no clue, don’t worry, there are several ways to handle this problem and get this letter on its way.

  1. EagleHire: If you found the job in EagleHire chances are the contact information is already included with the job posting
  2. Company Website: Take a look at the company’s website and see if there is an employee directory or a list of executives or managers available
  3. Internet Search: Conduct an internet search by using the name of the company and key words such as: recruiter, hiring manager, human resources, etc. Consider searching for the company on LinkedIn to locate the hiring manager’s name.
  4. Cold Call: Call the company’s Human Resources Department and simply ask for the contact information for the recruiter in charge of the job you are applying to
  5. Career Services Office: Contact your Career Services Advisor to see if they are familiar with the recruitment department for that company
  6. Generic Greeting: If all else fails use a generic greeting such as: Dear Hiring Manager, Dear Human Resources Director, or Dear Sir/Madam. These terms cover all the possibilities far better than “To whom it may concern” which is impersonal.

Taking initiative and finding a name to address your letter to shows the hiring manager that you are very interested in the position and you have put in the time and effort to make it right. This makes for a strong impression, before the letter is even read!

Sample cover letters are available on the Career Services website

Lauren Burmester is the Aviation Program Manager in Career Services.  She has been an employee with Embry-Riddle Aeronautical University since 2006 working in Advising and Admissions.  She completed both her Bachelor of Science degree in Aerospace Studies with concentrations in Aviation Safety, Space Studies, and Business Administration, as well as a Master of Science degree in Aeronautics with a specialization in Safety Systems at Embry-Riddle Aeronautical University, graduating with distinction.  Lauren’s passion for the Aviation and Aerospace industry is instrumental in assisting students achieve their personal and professional goals.

Stephanie Rozboril is new to the career services office and serves as the engineering program manager and also supports our homeland security, space physics, computer science, and computational mathematics students. She has been with Embry-Riddle Aeronautical University since 2012, where she worked in the Alumni Relations Office supporting future and current graduates. Stephanie enjoys working with students to help them achieve their professional goals and become successful in today’s competitive job market.

 

Ways to Get Experience and Break into Your Career Field

By Lauren Burmester

Experience picIt’s a well know paradox in the world of employment…. You need experience to get experience.

Most employers want you to have experience in the field, but you can’t get experience until you work in the field. Here are some ways to help you gain experience and break into your career while still in school.

 Internships and Cooperative Education

Internships are the most common way to gain experience while in college. Internships are usually one-term working experiences that can be paid or unpaid, full-time or part-time. Internship eligibility varies by employer; typically companies are looking for above average students who show initiative and can contribute to the company positively.

Cooperative education or co-ops are typically full-time, multi-term work agreements with one organization. For example you might work for your employer the summer after your sophomore year, and the following spring and fall semesters. It is common in a co-op to rotate through different departments or projects within your organization. Internships and co-ops are a great way to learn the company culture and see if you the right fit for the working environment.

On Campus/Research Jobs

Working on campus as a student assistant or in a research position is another common way to gain experience in your field while in school. Almost all departments at a university utilize student workers. Find a student assistant position in an academic department that ties into your areas of interest to gain experience. Typically research positions are not highly advertised, so it is recommended to seek out a faculty member whose research topic is an interest to you. Additionally, organizations external to the university, such as research centers, offer undergraduate research opportunities.

Volunteering

Volunteering is a great way to get your foot in the door of an organization or career field. Volunteer work can be something you do as an individual, as part of club or organization involvement. You can develop skills and experience through volunteering that can be listed on your resume. Volunteering shows initiative which employers deem a highly desirable quality. Volunteer work not only helps you develop professionally, but can also be personally rewarding

 Student Associations or Clubs

Involvement in a student association or club is viewed very favorably by employers, and can be an essential qualification, such as leadership, for certain types of work and career paths. You don’t have to be president to gain leadership skills. You could be the recruiter, fundraising chair, an event planner, or secretary. The important things are what you accomplish and the skills you use and develop. Find a club or association that is relevant to your interests or career goals to further strengthen your experience in the field. Quite often members of student clubs and organization are invited to attend conferences, lectures, and industry events that can be a great opportunity to network with companies in your field.

Lauren Burmester is the Aviation Program Manager in Career Services.  She has been an employee with Embry-Riddle Aeronautical University since 2006 working in Advising and Admissions.  She completed both her Bachelor of Science degree in Aerospace Studies with concentrations in Aviation Safety, Space Studies, and Business Administration, as well as a Master of Science degree in Aeronautics with a specialization in Safety Systems at Embry-Riddle Aeronautical University, graduating with distinction.  Lauren’s passion for the Aviation and Aerospace industry is instrumental in assisting students achieve their personal and professional goals.

 

CareerSpots Video Highlight: The Elevator Pitch

Embry-Riddle Career Services wants you to review CareerSpots videos, a series of visual resources to help with your internship/job search and career development.

An Elevator Pitch is a useful tool for anyone in the business world, and it is especially beneficial for job seekers.  This planned and practiced introduction, typically 30 seconds in length, can help as you meet contacts, introduce yourself and network.

WATCH The Elevator Pitch

Elevator-Pitch

eaglesNEST: Connect with ERAU Alumni and Start Building Your Network Today

7084d213-f715-474c-a331-ae8c4407ebdcOne of the most powerful tools for any job search and professional growth is networking.  Networking is a lifelong process by which you build strong connections with those around you.  Your connections can put you in contact with the right people to support your job search, career development and personal aspirations.  The Embry-Riddle Aeronautical University community is a great place to start networking, and you have a built-in group of connections in your fellow alumni.

Embry-Riddle offers you a way to meet alumni through the eaglesNEST online community. Graduates may network virtually through a directory that allows alumni to search for and connect with former classmates based on geographic location and employment/company.  The directory is available to alumni only via a password-protected portal. Embry-Riddle graduates must sign into their eaglesNEST account in order to view the directory.  (Creating an account is easy and free, click here to start.)

One of the most useful ways to leverage the directory is by using the “Advanced Search” method. For example, let’s say you are an aerospace engineer interested in securing a job at Boeing in Seattle, and you would like to get to know alumni who are already employed there. You can use the Advanced Search tool in the directory to search by company name, city and major (and a number of other search terms). Our directory search engine examines the eaglesNEST profiles of our alumni to generate the results. In this instance, nine alumni were identified using these criteria. Alumni with an envelope icon next to their names have an email address tied to their eaglesNEST profiles, so you can send them a note and introduce yourself. Those with a yellow “Post-It” icon next to their names haven’t made their email addresses available; however, you can still send them a message and it will remain in their eaglesNEST inbox until the next time they log into the community.

The eaglesNEST also offers numerous opportunities for alumni to network face-to-face at gatherings hosted across the country and world. Events are often hosted by the Embry-Riddle Alumni Association at tradeshows and air shows, in addition to being organized by alumni chapters, which function similarly to clubs but do not require membership dues. Event information is posted regularly on the eaglesNEST. With more than 20 networks hosting events year-round, you are sure to find an activity near you.

To ensure that you stay informed about events and make yourself available for networking opportunities, keep your contact information current on the eaglesNEST by creating a profile and updating it from time to time, such as when you relocate or accept a new job. This helps the Alumni Association stay in touch and keep you apprised of events happening near you.

As an Embry-Riddle alumnus/a, your potential networking pool is 100,000-plus strong.  Make the most of Embry-Riddle alumni resources such as eaglesNEST and the official alumni LinkedIn group to identify and connect with colleagues who are also Embry-Riddle Eagles.  If you work to build and maintain these relationships over time, lifelong partnerships will result. Happy networking!

Article from the Embry-Riddle Aeronautical University Alumni Relations Department and Career Services

Protecting Your Brand

by Kristy Amburgey

Branding YourselfAfter spending several weeks addressing the topic of branding, from Branding 101, planning for branding and how to brand, it’s time to address protecting your brand.

As a result of the increase in branding efforts by job seekers, it also seems that there needs to be an increase in awareness of your web presence.  With your increased use of resources such as LinkedIn, Facebook, a personal blog, and contributing to forums, you need to be acutely aware of how important it is to both protect your brand and project a positive image.

First thing you should do is to conduct an Internet search of your name or iterations of your name (like a maiden name or a nick name).  Make sure that you know what others may see about you if they were to conduct a similar search.  If you find negative information, depending on the social media used, remove any tags, links, names, etc. from what you can; ask others to do the same if you can’t manipulate the system.  Many search engines have processes to help you remove offending information; search Google, Bing or other engines to find out the steps to take, which often involve requests for action.  For some search results, you may not be able to fix what is seen (for example, a person with a similar name that has a bad reputation), but do you best to control what you can with privacy settings and with personal accountability.

With branding, you need people to find you, so you should set your security or protection to where potential employers can track down your efforts.  But you need to also ensure that truly personal information (family vacation pictures, for example) is viewable by your closest friends and family and not the entire web-verse, especially if your personal world conflicts with or negatively impacts in any way your professional brand.  There are privacy guidelines and information for Facebook, LinkedIn and Twitter that should be reviewed to understand the best ways to control your settings.  For blog posts or forum comments, search for system-specific guidelines to understand appropriate ways to protect your presence.

In addition to using the privacy settings provided by the systems you use, always present yourself in the most professional way possible.  This step helps ensure that there is no doubt about your professionalism even if someone slips through the cracks and sees your personal information.  Use appropriate grammar and punctuation and clear wording when writing.  Keep your tone positive and not derogatory towards anyone or any group.  Understand that people’s perception of what you post may be different than what you intend, but their perception will always be their reality.  Avoid arguing with others in public forums.  Overall, make all your online interactions appropriate for any audience at any point in time, especially as you search for a job.

Presenting your brand is important, but protecting your brand is even more vital.  First impressions are just that; you may never get a chance to mend a negative first view of your online world.  As you work on and grow your brand, assume that anyone can see anything you put out there in the world-wide web.  Use privacy guidelines and settings along with professionalism and common sense to  manage your brand.

Kristy Amburgey is the Associate Director of Career Services – Daytona Beach campus and currently manages marketing and employer relations for the department.  She has been with Embry-Riddle Aeronautical University for approximately 10 years and with Career Services for nine years.

How to Create Your Brand: Part Two

by Kristy Amburgey

personal brandingSome people consider branding as a marketing method of large corporations with iconic images, like the Coca-Cola can or the perfectly simple Nike logo.  Branding, though, is a technique that can be implemented by any job seeker or professional.  After understanding why you should have a brand and what steps you should take before branding, you can now work on your brand.

Branding is marketing yourself to potential employers using technological and creative resources, allowing you to stand out from others.  Some of you already have a brand but just don’t know how to further it. Branding can involve Facebook, LinkedIn, Google+, Twitter, YouTube, blogging, personal website, user generated media like Squidoo, podcasts, speaking engagements/webinars and more.

One of the easiest ways to create a brand is via LinkedIn, and many of you may already have an account.  But you need to ensure your LinkedIn profile is approachable, meaning that it entices people to want to read it and then makes it easy for the readers to find useful information about you.  A professional picture, a clearly worded headline with a value statement and accurate job and education information are all valuable ways in which your profile can be quickly scanned for information that helps a potential employer (or even a client).  Ensure that your Skills & Expertise area is complete and that your contact preferences allow people to communicate with you.  Just like with so many job search resources, LinkedIn is not a passive wait-and-see site.  You need to be active, and you need to be a good connection to others.  Join groups but also provide valuable comments and feedback.  Share resources or articles but share them with people who you feel would benefit the most from the information.  You can also use some of the “apps” that LinkedIn hosts to share presentations or portfolios.  Although you want your privacy settings on the appropriate level that makes you comfortable, you need to ensure you still come up in online searches.

Like LinkedIn, you can use Facebook, Google+ and Twitter as a way to build your brand.  It is imperative that you maintain a distinct separation from your personal habits and your professional presence.  One of the best ways to handle this distinction is to create professional accounts for each of the sources you use.  Via your professional Facebook account, you can like pages of companies you want to target for employment, you can share relevant content with your group and you can befriend people in your professional world. Build a following on Twitter by being an expert in your field.  Google+ allows your brand to be more visible in internet search results.  Just be aware that Facebook, specifically, and these types of resources can be favored for fun, personal interactions, and your friends may not welcome a more professional presence.

Using other technology to create your brand is just as beneficial but may need a bit more time to devote to maintain your web presence.  Consider starting and actively maintaining a blog relevant to your industry.  Create a website that serves almost like your resume.  Contribute to online publications so that your authorship is more easily found.

Even though technology is one of the best ways to extend your brand, you should definitely use good ole fashioned in-person networking.  During informal or formal networking sessions, offer your services as a way to establish your expertise.  Communicate your brand to your mentors and ask for honest feedback.  Write articles for publications in traditional print, where your biography can be included with information about your website or blog.  Even something simple like adding your online branding links to your business card is beneficial.  After meeting with people, follow-up with them via a thank you note or personal email about something that is helpful to them.

Creating your brand is not enough.  You need to maintain and promote your brand.  Ensure you consistently update your profiles, Twitter, blog, etc. so that you continue building your presence.  Ensure that you periodically revise information on websites or blogs to keep things fresh and current.  Promoting your brand can take a bit more time, but it can be worth the extra effort.   When you leave comments for someone, include relevant links back to your web presence.  Advocate for your brand by asking to be considered for inclusion in “top” lists and on websites that drive plenty of traffic.  Consider using Google Analytics to optimize your brand.

This list of ways in which you can build your brand is fairly short.  Keep in mind that for every popular branding platform, there are three to four other options that you can use.  You don’t have to stick to this list either.  Get creative and find ways to establish your brand that appeals to you and your abilities.  If you are struggling with the idea of using these resources, consider finding someone who is able to work with you until you feel more comfortable using the technology.  Creating your brand is important so implement some of these platforms to establish a meaningful presence in the industry.

On a side note, one of my favorite blogs is the Personal Branding Blog.  This site is a great resource for the topic of branding.

The last article in this series is about protecting your brand.  Look for it next week!

Kristy Amburgey is the Associate Director of Career Services – Daytona Beach campus and currently manages marketing and employer relations for the department.  She has been with Embry-Riddle Aeronautical University for approximately 10 years and with Career Services for nine years.

How to Create Your Brand: Part One

by Kristy Amburgey

brandPersonal branding is a great way for any job seeker or professional to establish his or her expertise in industry or in the market, and a personal brand, especially in the online world, allows you to be more easily found and makes it easier for someone to comprehend your brand.  Before you start to implement actual branding ideas, you first need to understand your brand…YOU.

To create your brand, you need to take the time to figure out what skills, qualities, experiences, accomplishments, etc. upon which you are going to build your reputation.  You need to evaluate what makes you unique as a job seeker and what traits your desired companies value and marry the two together into one cohesive brand.

Depending on where you are in your career, you can draw from your academic, co-op/internship, project, volunteer and work (part-time and full-time) experiences.  Consider the experiences that are most closely related to the career you want and remember to include the accomplishments that make you stand out from the typical candidate.  Directly related experiences should be prioritized as you create your brand, but you also need to apply experiences that are not typical of your industry to further show a connection between you and what the employer needs. To understand industry expectations, you should have several targeted companies in mind and know what the “typical” candidate looks like for them.

You may have a grasp on what skills, accomplishments and qualifications you are going to use to build your brand, but you must also know what you expect to achieve with your personal brand.  What job(s) do you desire?  What outcomes are you seeking with your brand?  It is difficult to create a brand when you don’t know who your target audience is or what your own goals happen to be.  When creating your brand, understand who you want to see your branding efforts and keep their personalities and preferences in mind.  When you are seeking employment, it is even more important to understand your audience and know what job you want before developing your brand.

Creating a personal brand is a valuable way to communicate information about you.  Before creating the brand, you must have a clear picture of what you can offer and what you want in order to create a strategy that works.  And you need to honestly evaluate your connection to these areas before beginning your branding efforts.

Next week, we will continue the idea of creating a brand with How to Create Your Brand: Part Two.

Kristy Amburgey is the Associate Director of Career Services – Daytona Beach campus and currently manages marketing and employer relations for the department.  She has been with Embry-Riddle Aeronautical University for approximately 10 years and with Career Services for nine years.

Branding 101

by Kristy Amburgey

Branding is a hot topic right now.  There are websites, blogs and online resources devoted to branding and telling you how to brand yourself.  You have this buzz word floating around in many articles and in some of the career advice you might hear.  Branding is really a brand all to itself!  The take-away from this hot topic is that branding is important for both your job search and for furthering your career.  Branding is more than a buzz word, and there are many reasons you should jump on board the branding bandwagon.   Over the next three weeks, branding and several of the supporting ideas will be discussed.

What is branding?  For a job search, branding is identifying ways to market your skills, qualities and accomplishments to a potential employer (the same concept applies to people seeking to grow their businesses or draw attention to products they produce).  This concept may sound like something you already do, right?  You may already find ways to communicate your value to employers, but branding is taking that communication method several steps further and allowing you, the brand, to create a targeted message, to establish your expertise, to control your brand, to be more easily found and to go where the employers are.

One of the primary responsibilities of a branding specialist (you) is to create an image or concept that appeals to a specific target market.  Just like any marketing professional would do, you have to create a message through wording and imagery and by selling an idea to a specific group, which appeals to their sense of self identity and their needs.  Branding is very similar.  You want to create a concept about you that appeals to your target audience.  Develop a strategy that grabs the attention of hiring managers or recruiters and then appeals to their image of the ideal candidate.

Along with creating a targeted message, branding is also about establishing your expertise and uniqueness.  Through branding, you want to communicate your professional savvy and value to an identified target audience through evidence-based information.  Showcase your brand by relating your experiences (academics, projects, writing, research and jobs), accomplishments (quantifiable details) and uniqueness (what makes you stand out from the competition) to what an employer needs.

Creating a brand is also beneficial in that you can more easily control what people perceive about you and what they find about you if you are carefully protecting your brand.  In an ideal world, you would only have glowing recommendations about you wherever an employer might look, but the reality is that your online reputation may be different from what you want an employer to see, unfairly or not.  With branding, you can project the image, through accurate evidence-based information, of the professional you are and not rely on other people’s interpretation of your background.  Controlling your brand is even more important if you host a blog or website that allows open comments.

Branding is a necessary tool in your job search repertoire because you can make it easier for someone to find you and understand your value.  Potential employers may be able to see your expertise via a resume, cover letter or recommendations, but what if you are never able to reach those potential employers to share with them the traditional methods for establishing your expertise?  Your goal should be to create a brand where potential employers can find you.  This is the value of branding…establishing ways for more people to more easily identify who you are.

Additionally, more and more employers are using social media to search for and vet the candidates, so, as a job seeker, you must go where the employers are!  Be present through your well-established brand where you know that employers in your industry go to find candidates.

Finally, as more and more people are creating brands for themselves, it is important that you not get left behind or be seen as using outdated job search methods.  You may not like the idea of branding or exposing yourself to the worldwide web, but it is becoming more expected that professionals and job seekers alike have an online presence.  It is important for you to ensure that your online presence is what you want to communicate and what you want to be found.

Come back next week for How to Create Your Brand: Part One.

Kristy Amburgey is the Associate Director of Career Services – Daytona Beach campus and currently manages marketing and employer relations for the department.  She has been with Embry-Riddle Aeronautical University for approximately 10 years and with Career Services for nine years.

Getting the Most Out of Career Services Resources

by Adriana Hall

I recently read a quote from Tony Robbins: Success is not about your resources.  It’s about how resourceful you are with what you have.”  The Career Services team is constantly reviewing, monitoring, evaluating and shaping our resources to reflect the breadth and needs of our constituents and industries. We want you to take full advantage of the resources available to explore opportunities, discover your career goals and attributes, navigate the job search process and showcase your skills. Our office wants you to get the most out of your education by using what is available to you. Here are some tips on how to be more proactive with the resources available:

Start Early: Don’t wait until graduation to utilize the resources and services available to you. Starting early is an advantage as it allows you to fully use your time in school to develop your career plan, learn about companies and opportunities and prepare for your job search, integrating the various resources available into this process. For example, some internship programs target sophomore and junior students, so you need to be aware of the timing of the programs available by accessing the EagleHire Network to find out this information. In addition, start building your network as early as possible through resources such as career events, the Career Services LinkedIn group,  conferences, professional organizations and more.  Spread out the career development and job search process timeline by starting early using the resources you have at your full disposal.

Do your Homework:  Preparation is important, so do your homework using the resources available to take charge of your career and job search. Check out samples to enhance your resume and cover letter, research opportunities on the EagleHire Network and outside of the system, practice interviewing via Perfect Interview, participate in presentations and company information sessions and research, research, research. Not only do you want to know what resources are available to you, but you want to understand how you can take advantage of the resources to accomplish your job search homework.

Be an Active Participant: Job seekers often look at various career resources, such as job boards, every day, but many of these people are passively waiting for employers to contact them or for a hiring manager to “notice” them.  As you use the resources available to you, understand that you must put yourself out there in the job search world to achieve results. After you apply for a position, don’t just wait for a response from the company; find a contact within the company to help you find better ways to connect with the hiring personnel or follow up with the hiring manager directly to make your case for employment.  Instead of expecting your network to come to you, find ways to meaningfully help your network (sharing resources or knowledge.  Be an active participant in your own search.

Bonus Tip – Be Professional: Although not necessarily a resource, professionalism is imperative to job search success.  Without professionalism, all the smart use of resources won’t put you any closer to career growth. With this in mind, you should practice professionalism in your interactions with any campus department, with your fellow students and alumni and with all employers. This expectation includes appearance, communication, punctuality and preparedness.

Career Services provides many resources for you, and you will find many more just an internet search away. Find ways to make these resources work for you and your situation. Be resourceful and explore all your career options to put yourself in the best place possible for professional success.

Adriana Hall has a Bachelor of Arts in Languages (Spanish-English) from Colombia-South America and a Master of Science in Aeronautics from Embry-Riddle Aeronautical University.  She has been with ERAU for 9 years. Adriana worked for the Department of State in Colombia at the United States Embassy before moving to the U.S.

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